We created a Recycled Campaign throughout Jason’s tour all around the United States.
Fans were able to participate bringing their old tees and recycling them on tour.
At every concert we installed a bin where they could drop off the Tee’s that they wanted to recycle.
In that space we share information with the fans about the initiative and the benefit of recycling.
HOW THE RECYCLING PROCESS WORKS
We designed a map with real time data of the Tees collected in every concert so fans could track the campaign online.
Once the tour was completed, we began the recycling process by sorting all of the garments and classifying them by different categories.
By shredding and blending the recycled fibers with organic fibers we created the new yarn to develop new fabric.
Using this recycled fabric, we design an especial edition garment:
A Reversible and Recycled Sweatshirt full of Good Vibes!